Campaign Overview
Goals & Objectives
Increase visibility and drive consumer awareness
to Pokito
Engage target consumers or educate about a
opening of Pokito
Generate influencer content to repurpose across
marketing channels
Increase sales and conversions
Analytics & Results
Looking at the big picture
Visibility
Opportunities for
content to be seen &
real views on posts
Engagement
Includes all likes,
comments, saves, shares,
clicks, video views, etc.
Content
Content created,
posts published, and
influencer partners
Sales
Sales, revenue, and
all things $$$
Visibility
Did you know 57% of people are more likely to buy from
a brand that they follow on social, and even more
promising, 75% of people have purchased something
because they saw it on social media. The opportunity to
gain a customer if you gain their attention is incredibly
possible through social media activations.
Our goal was to increase conversions, turn customers
into advocates and generate more user generated
content to repost on Pokito social channels. Heres what
it looks like!
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Overall influencers
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Views
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Comments
Content
The ability to scale creative across our marketing stack
will not only save our brand time and money, but also
allow us to build out your content library for every
product you offer. Influencers can create content for our
products that appeal to every type of audience we want
to market towards — something that is virtually
impossible to do in-house.
On average, each creator posted about our brand 2 times over the course of the camp
We also gained 30 new pieces of content, which you will
be able to repurpose across social channels and
maintained a CPA of $0.02 which is 200% better than
the average costs of running traditional advertising .
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Creators
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Posts
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Pieces of content
$
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CPA
Comments & Sentiment
