Campaign Overview
Goals & Objectives
goal 1: Increase visibility and drive consumer
awareness of the brand
goal 2: Engage target consumers and educate
about Tummy Tape
goal 3: Generate influencer content to repurpose
across marketing channels
Analytics & Results
Looking at the big picture
Visibility
Opportunities for
content to be seen &
real views on posts
Engagement
Includes all likes,
comments, saves, shares,
clicks, video views, etc.
Content
Content created,
posts published, and
influencer partners
Visibility
Our goal throughout this campaign was to create viral
content that would catch the attention of our target
demographic. Tummy Tape’s goal is the be the kleenex
of tissue paper!
We created a campaign that spoke to our audience in
the most authentic way rather than creating a script the
influencers would read off of. We also incorporated tips
and tricks for easy removal and application of the
Tummy Tape.
0
Views
0
Likes
0
+
Share
Insights
This campaign saw an engagement rate of 288% overall,
compared to the industry average of 2%.
compared to the industry average of 2%.
CPE: $0.0008
Content
Our influencers went above and beyond with creating
content that would resonate with their audience.
On average, each creator posted about our brand
2 times over the course of the campaign.
We also gained 10 new pieces of content, which we were
able to repurpose on all social channels such as
Instagram, TikTok, YouTube. Some creators have granted
us permission to all rights to their content.
0
Creators
0
Posts
0
+
TikToks
0
IG Posts
0
IG Stories
0
Pieces of content
Comments & Sentiment
