Tummy Tape

Wrap Up Report November 2021

Campaign Overview

Goals & Objectives

goal 1: Increase visibility and drive consumer awareness of the brand
goal 2: Engage target consumers and educate about Tummy Tape
goal 3: Generate influencer content to repurpose across marketing channels
imaegs 1

Analytics & Results

Looking at the big picture

1

Visibility

Opportunities for content to be seen & real views on posts
2

Engagement

Includes all likes, comments, saves, shares, clicks, video views, etc.
3

Content

Content created, posts published, and influencer partners

Visibility

Our goal throughout this campaign was to create viral content that would catch the attention of our target demographic. Tummy Tape’s goal is the be the kleenex of tissue paper!
We created a campaign that spoke to our audience in the most authentic way rather than creating a script the influencers would read off of. We also incorporated tips and tricks for easy removal and application of the Tummy Tape.
0
Views
0
Likes
0 +
Share
1 1

Insights

This campaign saw an engagement rate of 288% overall,
compared to the industry average of 2%.
CPE: $0.0008
2 1

Content

Our influencers went above and beyond with creating content that would resonate with their audience.
On average, each creator posted about our brand 2 times over the course of the campaign.
We also gained 10 new pieces of content, which we were able to repurpose on all social channels such as Instagram, TikTok, YouTube. Some creators have granted us permission to all rights to their content.
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Creators
0
Posts
0 +
TikToks
0
IG Posts
0
IG Stories
0
Pieces of content
2 1

Comments & Sentiment

4