content to be seen &
real views on posts
Includes all likes,
comments, saves, shares,
clicks, video views, etc.
posts published, and
Our goal throughout this campaign was to create viral
content that would catch the attention of our target
demographic. Tummy Tape’s goal is the be the kleenex
of tissue paper!
We created a campaign that spoke to our audience in
the most authentic way rather than creating a script the
influencers would read off of. We also incorporated tips
and tricks for easy removal and application of the
This campaign saw an engagement rate of 288% overall,
compared to the industry average of 2%.
Our influencers went above and beyond with creating
content that would resonate with their audience.
On average, each creator posted about our brand
2 times over the course of the campaign.
We also gained 10 new pieces of content, which we were
able to repurpose on all social channels such as
Instagram, TikTok, YouTube. Some creators have granted
us permission to all rights to their content.