LinkedIn is often over looked by marketers due to its reputation of being a professional recruiting platform and not necessarily a place where you’d find traditional Instagram, TikTok, and YouTube creators. But that script has been changing. You will find large TikTok creators such as Brooke Monk on LinkedIn. She has shared her love for LinkedIn many times, expressing that it shouldn’t be an overlooked network for creators.
So, what does that mean for me?
LinkedIn can be a great way for creators to generate leads in your industry and interact with the people you are trying to reach on a day-to-day basis. Whether you’re looking for followers or simply want to connect with industry experts to discuss how you can collaborate together on projects, as a creator, LinkedIn can be an excellent way to connect with potential clients and customers, as well as other creators who share similar interests.
In addition to being a place where you can find new contacts and potential clients, LinkedIn can also be used as a way to connect with people who are interested in your content. If you’re posting valuable content on LinkedIn, the chances are good that at least some of your followers will engage with your posts—and that means more exposure for your work!
If you’re looking to become an influencer on LinkedIn, there are some things you can do to increase your visibility and build your reputation. Here are some tips for becoming an influencer on LinkedIn:
1) If you want to be successful on LinkedIn, you need to have a clear understanding of what success looks like. This means defining your goals, so that you can clearly see what it is that you’re working toward. If you don’t know where you’re headed, how will you know when you’ve arrived?
2) Be selective with the groups you join and posts you share in those groups. Don’t just join any group because there’s space available; instead, look for groups related specifically to your industry or niche! If there aren’t any groups that fit what you need right now, start one!
3) Write useful content about topics that interest your target audience. Write about topics that are relevant to your industry or niche. For example, if you work in marketing, then write about marketing-related topics. You’ll get more engagement when people can relate to what you’re saying—and that means more opportunities for visibility!
4) Stay true to your story, and be authentic. It can be tempting to only share your wins, but if you want to build a strong following and community of supporters, it’s important that you share the whole story—the good and the bad. Sharing your journey is what people are interested in: how you got where you are now. And people can appreciate the authenticity and learn from your past mistakes.
5) Consistency is key – You already knew this was coming, but the truth is that consistency is everything when it comes to building a personal brand. You can’t expect your audience to stick around if you’re not consistent in what you post and how often you post it. Start conversations about topics of interest, provide industry insights and hot tips, share your stories and experiences, even if it feels cringe at first.
It’s time to take your LinkedIn game to the next level..
If you want to be seen as a leader in your field and make a splash in this new creator economy pool, then there’s no better place than LinkedIn.
If you’re looking for some tips on how to stand out from the crowd, we’ve got you covered. We’ll show you how to build lasting connections that lead to success in business and beyond.
We’ll even show you how we’ve managed our own growth on LinkedIn.