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Lithe Lashes

INFLUENCER MARKETING WRAP DECK

Social Lens Media August 2022.

CAMPAIGN OVERVIEW

Goals & Objectives

Our goal was to Increase visibility and drive consumer awareness of the brand to purchase, engage target consumers and educate about Lithe Lashes products and generate influencer content to repurpose across marketing channels

# 1

Brand awareness

# 2

Educate

# 3

Conversions

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ENGAGEMENTS

We have been focusing on TikTok content since noticing the engagement on TikTok has been substantially higher than on Instagram. There is a large community of beauty and lifestyle creators that have taken a liking to the "At Home Lash Extensions" Pro Clusters.

Our goal throughout this campaign was to create viral content that would catch the attention of our target demographic.

We created a campaign that spoke to our audience in the most authentic way rather than creating a script the influencers would read off of. We also incorporated tips and tricks for easy removal and application of the lashes.

CONTENT

The ability to scale creatives across your marketing stack will not only save your brand time and money, but also allow you to build out your content library for every product you offer. Influencers can create content for your products that appeal to every type of audience you want to market towards — something that is virtually impossible to do in-house.

On average, each creator posted about Lithe Lashes 1 time over the course of the campaign.

You also gained 12 new pieces of content, which you are able to repurpose on channels such as Instagram. TikTok, and YouTube.

Post Types
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Instagram

In-Feed Posts

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Instagram

Video

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TikTok

Video

0
Likes
0
Comments
0
Video Views
0
Shares
0
Saves
0
Creators
0
Static posts
0
Stories
0
TikToks

What People Were Saying About Lithe Lashes

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TOP PERFORMING POSTS
By number of engagements
The 3 posts with the highest amount of engagements were Natalie, everandhawaofficial and itsrifac.
CONTENT ANALYSIS
We have noticed that a lot of the content being produced by the micro influencers were very curated and took too long to showcase the product being used. The content the micro creators created were no where past 6k views other than everandhawaofficial who surpassed 17.2k views – will have to review purchases.
Moving forward we suggest picking 2-3 bigger influencers who know how to capture the attention of their audiences to showcase the product application in an easy way and mentioning the name only at the end so it looks more organic.
CAMPAIGN SUMMARY
Community
We have come to learn that there is a large community of women on TikTok that are looking for new innovative ways to enhance their make up routine.
CTA
For future videos we will be focusing on creators who are comfortable on screen, can capture the attention of their target audience within 3 seconds and showcase proper application in a quick, entertaining way.
Feedback
Because of the low engagement on this campaign we weren’t able to gather enough insight from their audiences, their audience either complimented them or said they are going to purchase.
Suggestions
We have seen based on the video @chanellelynngarrow created that there is a need/want for these types of lashes. Working with fewer influencers that can capture the same type of hype will be more effective than working with multiple creators. Overall this was a great UGC / brand awareness campaign, our next focus should be conversions and the best way to do that is by working with creators who have niched down and have created a loyal following based on their reviews and entertainment.
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THANK YOU
chanelle@sociallensmedia.com
www.sociallensmedia.com