INFLUENCER MARKETING WRAP DECK
Social Lens Media August 2022.
Goals & Objectives
Our goal was to Increase visibility and drive consumer awareness of the brand to purchase, engage target consumers and educate about Lithe Lashes products and generate influencer content to repurpose across marketing channels
We have been focusing on TikTok content since noticing the engagement on TikTok has been substantially higher than on Instagram. There is a large community of beauty and lifestyle creators that have taken a liking to the "At Home Lash Extensions" Pro Clusters.
Our goal throughout this campaign was to create viral content that would catch the attention of our target demographic.
We created a campaign that spoke to our audience in the most authentic way rather than creating a script the influencers would read off of. We also incorporated tips and tricks for easy removal and application of the lashes.
The ability to scale creatives across your marketing stack will not only save your brand time and money, but also allow you to build out your content library for every product you offer. Influencers can create content for your products that appeal to every type of audience you want to market towards — something that is virtually impossible to do in-house.
On average, each creator posted about Lithe Lashes 1 time over the course of the campaign.
You also gained 12 new pieces of content, which you are able to repurpose on channels such as Instagram. TikTok, and YouTube.
What People Were Saying About Lithe Lashes