The best poké in toronto
Pokito is a poké restaurant in the heart of Toronto, they serve authentic Hawaiian and modern style poké. They value sustainability by sourcing Ocean-Wise seafood and eco-friendly disposables. Their brand is very much family oriented and want you to feel at home the second you walk through the door, while also making you the best poké you can find in Toronto.
Pokito's goal was to increase foot traffic to the store, while getting spreading awareness of the brand and online loyalty app - at this time we were justttt having the pandemic restrictions lifted in Toronto so you could enjoy a meal outside on the patio, in door dining was still not available. Which is why we needed to bring attention to Pokitos loyalty app where customers could order fresh poké to their door without Uber fee's.
This was a gifted collaboration, so we needed to incorporate experiential marketing into our strategy, make it fun, cool, exciting, relevant so creators could enjoy their experience and want to talk about it. Coming out of the pandemic people were eager to see their friends, catch up and support local. Thats when we decided we were going to add all of the above into our strategy. Bring a friend to lunch! This also promoted their buy one get one free promotion when you ordered from Pokitos app. Creators were able to enjoy lunch with their friends for free and catch up over some delicious poké.
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