The Brand
Shmata is a newly opened thrift store located at Jane and Finch in Toronto, ON. They sell quality used and new clothing all by the pound to help, their goal is to break stigmas around thrift shopping and make it cool and sustainable. Shmata has gained quite some momentum throughout their first year in business.
The Approach
Shmata Stores wanted to utilize the social media and influencer marketing space to share new in store products and spread awareness of the brand and retailer location. They aimed to make people understand their affordable prices and that they were paid by the pound. Especially to people in their community and around the area.
Our Strategy
Social Lens Media worked with Shmata stores for 3 months as they were opening their location. To gain momentum we hosted a private event for creators/influencers in the area to check out their new location and share their experience shopping in the store. Since then we maintained the buzz that was created by the influencers/creators and showcased the clothing they could find in store, and how everything in the store (even designer items) we're all $4.99 per pound.
Instagram Stories
TikTok Video
Instagram Feed Posts
Blog Posts
Highlights
www.sociallensmedia.com