The Brand
Spidertech Tape is the leading kinesiology tape in the world, we have been working with them for 1 year for the launch of their new tape, Tummy Tape. Tummy tape helps pregnant women relieve pain and provide a more enjoyable experience with their pregnancy during the tougher months as their baby grows. Their goal is to be the Kleenex of kinesiology tape.
The Approach
We launched a 2 part campaign for Spidertech, 1 video to capture the attention of mothers-to-be with entertaining, problem identifying, relatable content. The second video was to educate their followers and those interested by answering questions with a video on application, benefits and removal.
Our Strategy
In order to showcase the product and benefits we first had to capture the attention of our target audience. How we did that was worked with strictly TikTok creators who were in their 2nd & 3rd trimester who post vlog (talking to the camera) type content as this is a product that required a walk through of the application, benefits, and removal. The creators we worked with had to be comfortable on camera and known for their story telling. Our influencers were asked to lead with their pain points such as "my back has been killing me from the weight of my belly " then provide them with a solution to this problem - that being Spidertech tape.
TikTok Video
Highlights
www.sociallensmedia.com