The world's best Pre-cut Kinesiology Tape
Spidertech Tape is the leading kinesiology tape in the world, we have been working with them for 1 year for the launch of their new tape, Tummy Tape. Tummy tape helps pregnant women relieve pain and provide a more enjoyable experience with their pregnancy during the tougher months as their baby grows. Their goal is to be the Kleenex of kinesiology tape. They have then expanded into various other pre cut tapes such as beauty tape, we had the pleasure of working with them again for the launch of Beauty Tape!
We launched a 2 part campaign for Spidertech, 1 video to capture the attention of women looking to enhance their cleavage or support themselves without a bra. 2nd video to provide a more in-depth tutorial of how to place/apply the tape to your desired look/feel.
For this campaign we didn't want to be like every other beauty tape, by showing how to tape your breast for your desired shape/look. We strategized a way we can stand out from the crowd by incorporating other trending subjects such as Bridgerton the steamy Netflix show everyones been talking about, as it was released the month we launched this campaign or "how to enhance what you already have" "support without the bra". This was a light hearted campaign, we wanted it to be fun, educational, and problem solving and for the first ever campaign ran for Beauty Tape our team did a pretty kick ass job targeting the right influencers for the job!