We’re cool, we’re hip, we’re confident, we relate to a millennials and gen z ‘s! The women we chose for this campaign perfectly showcased innovative ways to wear beauty tape, to enhance what they have, to fake a boob job or create the infamous “Bridgerton boobies.” The overall campaign included a diverse and inclusive group of women who were excited about the tape and all the ways they could get creative with it. For this campaign we were targeting female fashion/beauty creators that were comfortable talking on camera or had strong story telling skills and could show case that with strong visuals. We gave them pointers on the type of content we were looking for but ultimately gave them the creative freedom to do what they do best, CREATE! And of course capture the attention of their audience and beyond.