The Brand
Team fit with me is a full service online and offline fitness provider, with Certified Integrative Health Practitioner, Nutrition Coaches, Personal Trainers, and Mindset Coaching. They aim to provide their clients with proper fitness, nutritional and health coaching so they can reach their desired fitness goals while also feeling fully supported in all of their needs along the way.
The Approach
This campaign was all about lead generation, during covid they pivoted and decided to take their physical training online. Providing their clients with training from home. With online classes and virtual dieticians they were able to take on more clients, their main focus were women who have been diagnosed with PCOS and were having problems shedding additional weight and regulating their hormones. So we tapped into the PCOS community and partnered with creators who openly speak about their struggles with PCOS.
Our Strategy
We partnered with well known creators aged 25+ that openly speak about their issues with PCOS. Team Fit With Me is very results driven, so we needed to work with creators long term that were dedicated to weekly intense training. Finding creators that would do this almost as if it were a full time job was tricky but we managed to find 5 creators that stuck to the program and shared their progress through Instagram stories, Instagram videos, and static posts each month.
Instagram Stories
Instagram Feed Posts
Highlights
www.sociallensmedia.com