Pokito.
The Best Poké In Toronto
Pokito.
The Best Poké In Toronto
The Brand
Pokito is a poké restaurant in the heart of Toronto, they serve authentic
Hawaiian and modern style poké. They value sustainability by sourcing
Ocean-Wise seafood and eco-friendly disposables. Their brand is very
much family oriented and want you to feel at home the second you walk
through the door, while also making you the best poké you can find in
Toronto.
The approach.
Pokito’s goal was to increase foot
traffic to the store, while getting
spreading awareness of the brand
and online loyalty app – at this time
we were justttt having the pandemic
restrictions lifted in Toronto so you
could enjoy a meal outside on the
patio, in door dining was still not
available. Which is why we needed
to bring attention to Pokitos loyalty
app where customers could order
fresh poké to their door without
Uber fee’s.
Your one stop shop for all things marketing
The strategy.
This was a gifted collaboration, so we
needed to incorporate experiential marketing
into our strategy, make it fun, cool, exciting,
relevant so creators could enjoy their
experience and want to talk about it. Coming
out of the pandemic people were eager to
see their friends, catch up and support local.
Thats when we decided we were going to
add all of the above into our strategy. Bring
a friend to lunch! This also promoted their
buy one get one free promotion when you
ordered from Pokitos app. Creators were
able to enjoy lunch with their friends for free
and catch up over some delicious poké.
Your one stop shop for all things marketing
The approach.
Pokito’s goal was to increase foot
traffic to the store, while getting
spreading awareness of the brand
and online loyalty app – at this time
we were justttt having the pandemic
restrictions lifted in Toronto so you
could enjoy a meal outside on the
patio, in door dining was still not
available. Which is why we needed
to bring attention to Pokitos loyalty
app where customers could order
fresh poké to their door without
Uber fee’s.
The strategy.
This was a gifted collaboration, so we
needed to incorporate experiential marketing
into our strategy, make it fun, cool, exciting,
relevant so creators could enjoy their
experience and want to talk about it. Coming
out of the pandemic people were eager to
see their friends, catch up and support local.
Thats when we decided we were going to
add all of the above into our strategy. Bring
a friend to lunch! This also promoted their
buy one get one free promotion when you
ordered from Pokitos app. Creators were
able to enjoy lunch with their friends for free
and catch up over some delicious poké.
Post types.
Views
88,100+
Comments
501+
# of Influencers
30
# of Content
33
Highlights.
As a Toronto based agency this campaign meant a lot, it was a contribution of the
community coming together to keep our small businesses afloat. Nearly 10,000
restaurants in Canada closed down as the hospitality industry was hit the hardest
during these times. Our goal was to help spread the word that Pokito was still here,
open for business, and are ready to provide the best customer experience through
hospitality and quality of food. We partnered with 30 content creators that worked
9-5 jobs to come in for a lunch date with their co workers, Toronto foodies, and
lifestyle creators who were able to bring some humour to the campaign. Each of
the 30 creators posted a TikTok video, an Instagram Reel or a in feed static post
which Pokito could then repurpose organically. We saw a total of 33 posts, 88,100
+ views and over 500 comments about how their audience loves Pokito and will be
heading there soon.
Highlighted content.
Highlighted Comments.
