Shmata Stores.
A Thrift Store Experience Unline Any Awaits You At Shmata!
Shmata Stores.
A Thrift Store Experience Unline Any Awaits You At Shmata!
The Brand
Shmata is a newly opened thrift store located at Jane and Finch in
Toronto, ON. They sell quality used and new clothing all by the pound to
help, their goal is to break stigmas around thrift shopping and make it
cool and sustainable. Shmata has gained quite some momentum
throughout their first year in business.
The approach.
Shmata Stores wanted to utilize the
social media and influencer
marketing space to share new in
store products and spread
awareness of the brand and retailer
location. They aimed to make
people understand their affordable
prices and that they were paid by
the pound. Especially to people in
their community and around the
area.
Your one stop shop for all things marketing
The strategy.
Social Lens Media worked with
Shmata stores for 3 months as they
were opening their location. To gain
momentum we hosted a private
event for creators/influencers in the
area to check out their new location
and share their experience shopping
in the store. Since then we
maintained the buzz that was
created by the influencers/creators
and showcased the clothing they
could find in store, and how
everything in the store (even
designer items) we’re all $4.99 per
pound.
Your one stop shop for all things marketing
The approach.
Shmata Stores wanted to utilize the
social media and influencer
marketing space to share new in
store products and spread
awareness of the brand and retailer
location. They aimed to make
people understand their affordable
prices and that they were paid by
the pound. Especially to people in
their community and around the
area.
The strategy.
Social Lens Media worked with
Shmata stores for 3 months as they
were opening their location. To gain
momentum we hosted a private
event for creators/influencers in the
area to check out their new location
and share their experience shopping
in the store. Since then we
maintained the buzz that was
created by the influencers/creators
and showcased the clothing they
could find in store, and how
everything in the store (even
designer items) we’re all $4.99 per
pound.
Post types.
IG Views
287,564
IG Engagements
43,632
TikTok Views
4,000,000+
TikTok Likes
224,100
Highlights.
Shmata has become widely known in the Toronto thrifting community, on top of the
rapid social media growth we were able to achieve for them. We also created a
highly loyal community of buyers who would frequently share their experience at
Shmata stores by sharing organic TikTok videos, Instagram reels and tagging
Shmata in their static posts. We were able to create 3 TikTok videos over 1 million
views, and over 10 videos that reached over 250,000 views on Instagram reels and
TikTok. Because of the viral videos, Shmata received 4 organic publications for
major Toronto news outlets such as Narcity, Blogto, Urbatoronto, and The
Downsview Advocate. Each of those combined have gained over 1.6 million views.
Highlighted content.
