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A Toronto based pay by the pound thrift store.

Shmata Stores.

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Shmata Stores aimed to leverage social media and influencer marketing to showcase their new in-store products and increase brand awareness. Their goal was to highlight their affordable prices and unique "paid by the pound" model, particularly to their local community and surrounding areas.

The Approach.

Social Lens Media partnered with Shmata Stores for a 3-month campaign leading up to their grand opening. To build momentum, we organized a private event for local creators and influencers to explore the new store and share their shopping experiences. Following the event, we sustained the buzz by highlighting the diverse clothing options available in-store, emphasizing that even designer items were priced at just $4.99 per pound.

Our Strategy.

"thank you for everything you have done for our brand and we are looking forward to building upon your example to continue your success."

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Highlights.

Shmata has become widely known in the Toronto thrifting community, on top of the rapid social media growth we were able to achieve for them. We also created a highly loyal community of buyers who would frequently share their experience at Shmata stores by sharing organic TikTok videos, Instagram reels and tagging Shmata in their static posts. We were able to create 3 TikTok videos over 1 million views, and over 10 videos that reached over 250,000 views on Instagram reels and TikTok. Because of the viral videos, Shmata received 4 organic publications for major Toronto news outlets such as Narcity, Blogto, Urbatoronto, and The Downsview Advocate. Each of those combined have gained over 1.6 million views.

20k

Followers

4.5M+

Views

200+

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