The World's Best Pre-Cut Kinesiology Tape
Spidertech Tape.
We launched a two-part campaign for Spidertech. The first video aimed to capture the attention of mothers-to-be with entertaining, relatable content that identified common problems. The second video focused on educating their followers and interested viewers by answering questions about the application, benefits, and removal of Spidertech tape.
The Approach.
To showcase the product and its benefits, we needed to capture the attention of our target audience. We did this by partnering with TikTok creators in their 2nd and 3rd trimesters who posted vlog-style content (talking to the camera). Since the product required a walkthrough of the application, benefits, and removal, it was important to work with creators who were comfortable on camera and known for their storytelling. We asked our influencers to start with their pain points, such as "my back has been killing me from the weight of my belly," and then introduce Spidertech tape as the solution to their problem.
Our Strategy.
"to sum it up she has been instrumental in getting our social media marketing campaigns booming with our pregnancy product launch last summer. I believe we have one influencer’s tiktok video that’s now up to over 11 million views, and several others in the millions, with none of these being mega influencers either. So I would say she has a very good eye for creators that will fit with whatever campaign."
Highlights.
Shmata has become widely known in the Toronto thrifting community, on top of the rapid social media growth we were able to achieve for them. We also created a highly loyal community of buyers who would frequently share their experience at Shmata stores by sharing organic TikTok videos, Instagram reels and tagging Shmata in their static posts. We were able to create 3 TikTok videos over 1 million views, and over 10 videos that reached over 250,000 views on Instagram reels and TikTok. Because of the viral videos, Shmata received 4 organic publications for major Toronto news outlets such as Narcity, Blogto, Urbatoronto, and The Downsview Advocate. Each of those combined have gained over 1.6 million views.
We achieved over 15 million in social reach and 403,659 engagements in this campaign among our 43 posts from 23 of our influencers. Our CPE for this campaign was $0.02 compared to the industry average of $0.54 and our CPV was $0.00!! 🤯
15,790,988
Views
23
# of Influencers
# of content
43
Likes
3,377,200
19,258